Risk Management Webinar - 5 Strategies to Take a WOE Marketing Program to WOW

Tuesday, June 20, 2023
12:00 – 1:00pm, Central

Speakers
Dan Gartlan, President & Lead Strategist, Stevens & Tate Marketing,
Nicole Wagner, Internet Marketing Director, Stevens & Tate Marketing

Session Description – 1 CE Hour Available
Marketing professionals and executives of senior living organizations find themselves asking… “What changes are needed to balance our online and traditional strategies this coming year?” “What are the best strategies to stay in touch with prospects during a lengthy sales cycle?” “How do we better tell our story so that we can connect with prospects?”

Join marketing innovator Dan Gartlan as he explores the answers to these questions and presents a series of proven, actionable strategies and tactics designed to attract prospects to your brand in a crowded senior living space. You’ll learn cohesive and integrated strategies that work in combination to create the ideal platform for enhanced success, specifically focused on inbound-driven techniques.

During this engaging session we will explore interdependent strategies that focus on topics such as: brand storytelling through the power of defining your WHY that connects emotionally with prospects; content creation for on and off your website, SEO, and social media that engages seniors and builds trust; and the use of emails in combination with lead nurturing to remain connected to prospects as they move through their buying journey.

Through worksheets and hands-on exercises, participants will create measurable and attainable marketing objectives to clearly define the essential elements that can affect their organization’s results. Relevant examples will demonstrate how to improve performance for each strategy.

Objectives

• Gain insight on how to strengthen your organization’s competitive advantages based on its core values and how to communicate them through StoryBranding—telling your brand’s story in a way that emotionally connects with prospects so that you can effectively implement them into your company’s messaging.
• Understand how implementing the five actionable marketing strategies in combination can positively impact the performance of the overall marketing program.
• Create clarity on how projecting authenticity, that sets realistic expectations and does not overpromise, builds trust with prospects and their families.
• Be able to define specific marketing objectives in measurable and attainable terms so they can be communicated to leadership with the return on investment (ROI) for marketing efforts and spend.
• Develop an understanding of how to effectively maintain and create momentum for your marketing and sales efforts  using a Marketing March approach.

Speaker Bios

Dan Gartlan is an educator and speaker, noted for providing exceptional learning experiences on StoryBranding and Attraction Marketing. As president and lead strategist at Stevens & Tate Marketing, Dan Gartlan has 25+ years of experience developing strategic programs for organizations ranging from non-profits to Fortune 500, and privately held companies. The Experience he has gained over the course of his career has included work for clients such as St. Catherine’s Village, Peace Village, Cantata Senior Living Campus, Carolina Highlands and The Carolina Inn, Franciscan Communities, and Presby’s Inspired Life

As a speaker, Dan has received high scores at LeadingAge national and at numerous state events, AHCA/NCAL national and regional conferences over the past 10 years.

Nicole Wagner is an online marketing expert with extensive experience in all things Internet–related. She has worked extensively in the aging services industry, for regional and national clients assisting them in bringing their brands online and building lead generation. She specializes in strategic and effective social media, inbound marketing, search engine marketing, website optimization, mobile and Attraction Marketing initiatives.

Nicole continues to share her knowledge through engaging presentations, seminars, and webinars on a variety of topics nationwide—receiving excellent feedback for her passion, insight, and motivational speaking. This includes speaking at countless AHCA/NCAL and LeadingAge conferences as well as featured keynotes and speaking engagements for many association and industry events.

View all events CLICK HERE